Google is now starting to roll out the link spam update on 14 December 2022. Now it will take around 2 weeks to complete the process. 

Google confirms that the December 2022 link spam update, which will take up to two weeks to complete, is now rolling out to its spam detection system.

What Is In The Link Spam Update For December 2022?

Google is improving its spam detection system to detect purchased links and domains used primarily to pass links to other sites.

The December 2022 link spam update eliminates unnatural links by utilising Google’s AI-based spam-prevention system, SpamBrain.

SpamBrain can now identify sites that buy links and sites that build outgoing links, in addition to directly detecting spam.

Will the Link Spam Update in December 2022 Affect My Site?

Google warns that rankings may change as the link spam update in December 2022 neutralizes unnatural links, removing any signals passed to the linking domain.

This update affects search results in all languages, which could have a wide-ranging impact.

The way you acquire links and link out to other pages determines whether your site is affected by this update.

Google has strict guidelines against obtaining links primarily for the purpose of improving search rankings. Furthermore, Google has guidelines for passing qualifying links to other websites.

If you embed an affiliate link within a body of text, for example, you must include the rel=sponsored tag.

Failure to properly tag affiliate links may result in your site being hit by the link spam update.

Furthermore, you must tag links in guest posts with rel=nofollow or risk getting in trouble with Google.

If you follow Google’s best practices for incoming and outgoing links, the December 2022 link spam update is unlikely to have a negative impact on you.