Grow Your Business With Just Grows Pay-Per-Click Advertising Services
SEO stands for Search Engine Optimization, and it is the practice of optimizing a website to rank higher in search engine results pages (SERPs). This is done through a combination of on-page optimization (making changes to the website itself to make it more search engine friendly) and off-page optimization (building backlinks from other websites to your own).
The main benefit of SEO is that it can help to increase the visibility of a website in search engine results pages, which can lead to more organic traffic (traffic that comes from search engines rather than paid advertisements). This can be especially valuable for small businesses, as it can help them to compete with larger companies by enabling them to rank well for relevant keywords.
HOW PAY-PER-CLICK WORKS?
Advertisers who use the pay per click (PPC) approach of paid marketing must pay for each click received on their adverts. Let’s assume PPC allows you to purchase instant visitors rather than obtaining them naturally so you can better grasp this. It is a practical method of acquiring the top position on search engines like Google.
To execute a PPC marketing campaign, you must bid to get your ad listed in the sponsored links that appear on the search engine results pages (SERPs) when someone searches for terms associated with your company, product, or service. For instance, if you bid on the keyword “Antivirus,” it will show up first whenever a search for that keyword is done.
According to the Hanapin Marketing research, 79% of marketers believe that using a paid marketing plan has helped their company. More than 62% of business owners have also opted to increase their spending on paid advertising in the near future in an effort to reach more potential clients.
According to Social Media Today, more than 7 million marketers spent $10.01 billion on pay-per-click advertisements in 2017. PPC has undoubtedly emerged as the marketing strategy with the highest return on investment.
BENEFITS OF PPC ADVERTISEMENT
Lesser number of Entry Barriers
Pay-per-click (PPC) advertising is a form of online advertising that allows businesses to reach their target audience by placing ads on search engines and websites. One of the main benefits of PPC advertising is that it has relatively low entry barriers, which makes it accessible to businesses of all sizes.
Batter Brand Visibility
Pay-per-click (PPC) advertising can be an effective way for businesses to increase brand visibility and reach their target audience. PPC allows businesses to place ads on search engines and websites, making it easy for customers to find and learn about their products or services.
Pay-per-click (PPC) advertising is an effective way for businesses to reach their target audience by placing ads on search engines and websites. One of the key advantages of PPC advertising is the ability to use comprehensive targeting options to reach the desired audience.
PPC (Pay-Per-Click) quick turnover refers to the ability to quickly generate leads and conversions through PPC advertising. This can be achieved through a variety of strategies, such as targeting high-converting keywords, creating compelling ad copy, and optimizing landing pages for conversion.
INTRODUCTION TO JUST GROWS PAY-PER-CLICK ADVERTISING SERVICES
Google Search Ads are a form of paid advertising that appears at the top of the search engine results page (SERP) when a user conducts a search on Google. These ads are created by businesses and are triggered to appear when a user’s search query matches the keywords associated with the ad. Google Search Ads are powered by Google AdWords, which is the platform businesses use to create, manage, and track their ads.
Advertisers are charged each time a user clicks on one of their ads, which is why this type of advertising is referred to as “pay-per-click” (PPC). Advertisers can bid on specific keywords and phrases, and their ads will appear in the sponsored results section of the SERP when a user conducts a search using those keywords. Ads can also be targeted to specific demographics, such as location and language, to ensure they reach the intended audience.
Google Display Ads are a type of online advertising that allows businesses to display graphical ads on websites that are part of the Google Display Network (GDN). The GDN is a collection of millions of websites, videos, and apps that have agreed to show ads from Google’s advertising network. These ads can be in various formats such as text, images, videos and rich media. They can be targeted to specific audiences based on factors such as demographics, interests, and online behavior. Advertisers can also use retargeting to show ads to users who have previously visited their website. Overall, Google Display Ads offer businesses a way to reach a large audience and increase brand awareness.
Google Social Ads are a type of online advertising that allows businesses to promote their products or services on social media platforms such as Google+ and YouTube. These ads are typically displayed in a user’s social feed, and can be in the form of text, images, or videos.
One of the key benefits of Google Social Ads is the ability to target specific audiences based on factors such as demographics, interests, and online behavior. Advertisers can also use retargeting to show ads to users who have previously engaged with their brand on social media.
Google Remarketing Ads, also known as retargeting ads, are a type of online advertising that allows businesses to show ads to users who have previously visited their website. This is done by placing a small piece of code, called a “remarketing tag” or “pixel,” on the business’s website. The code collects information about the users who visit the website and adds them to a remarketing list.
Once a user is added to a remarketing list, they can be shown ads as they browse the internet on the Google Display Network (GDN), which is a collection of millions of websites, videos and apps that have agreed to show ads from Google’s advertising network. Advertisers can also use Google Social Ads to show ads to users who have previously engaged with their brand on social media platforms such as Google+ and YouTube.
Google Shopping Ads are a type of online advertising that allows businesses to promote their products on Google. These ads are displayed in the Google Shopping section of search results, and show users an image of the product, its price, and other relevant information such as the store’s name and rating.
Google Shopping Ads are generated from a product feed, which is a file that contains information about a business’s products, such as product name, image, price, and description. Businesses can upload the product feed to their Google Merchant Center account, and then create ads for their products in Google Ads.
In-stream ads are a type of online video advertising that allows businesses to display ads before, during, or after a video on platforms such as YouTube and other video streaming websites. These ads are typically 15-30 seconds in length, and can be in the form of a pre-roll, mid-roll, or post-roll ad.
Pre-roll ads are displayed before the video starts, mid-roll ads are displayed during the video, and post-roll ads are displayed after the video has finished. In-stream ads can be skippable, which means that users have the option to skip the ad after a few seconds, or non-skippable, which means that users have to watch the entire ad before they can view the video.
Because PPC includes the hard-earned money of advertisers, it takes competence. At Battersea, we have the most qualified, professional, and experienced team to manage your PPC campaign on Google, Bing, and other well-known search engines. Battersea’s PPC specialists handle every PPC-related aspect, from developing a campaign strategy to choosing the appropriate keywords, and deliver successful results in terms of lead generation and an increase in the number of visitors.
OUR RANGE OF PPC SERVICES INCLUDE
Paid Search Advertising
Paid search advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising where businesses bid on keywords in order to display their ads in search engine results pages (SERPs). Google Ads is the most popular platform for paid search advertising, as it allows businesses to reach a large audience and target specific demographics, interests, and behaviors.
A/B Testing For Ads
performance of two or more versions of an ad to determine which one performs better. This is done by creating multiple versions of an ad, each with slightly different elements such as headlines, images, and calls-to-action, and then showing them to a randomly selected group of users. The performance of each ad is then measured and analyzed to determine which version performs best.
Conversion Rate Optimization
Google Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a contact form. This is typically achieved by analyzing data on website traffic and user behavior, identifying areas for improvement, and implementing changes to the website design, layout, and content. CRO techniques can include A/B testing, heat mapping, and user feedback surveys.
Bing And Google Ads Management
Bing and Google Ads Management refers to the process of creating, monitoring, and optimizing advertising campaigns on the Bing and Google search engines. This includes setting up ad groups, keywords, and targeting options, as well as creating and testing ad copy and landing pages.
Advertisers can use a variety of tools and techniques to manage their Bing and Google Ads campaigns, including bid management, negative keyword lists, and conversion tracking. By using these tools, advertisers can ensure that their ads are being shown to the right audiences and that they are getting the most return on their investment.
Social Media Advertising
Social media advertising refers to the process of promoting a product or service through various social media platforms. These platforms include popular networks such as Facebook, Instagram, Twitter, LinkedIn, and many others. Social media advertising allows businesses to target specific demographics and reach a large, engaged audience.
There are several different types of social media advertising, including sponsored posts, promoted posts, and display ads. Sponsored posts are ads that appear in a user’s feed, while promoted posts are ads that appear at the top of a user’s feed. Display ads, on the other hand, are ads that appear on the side of a user’s feed or in other locations on the platform.
Remarketing campaigns, also known as retargeting campaigns, are a type of advertising that allows businesses to target people who have previously interacted with their brand or website. This is done by placing a cookie or pixel on the user’s browser, which then allows the business to show ads to that user as they browse the web.
Remarketing campaigns can be used to target a wide range of audiences, including people who have visited the business’s website, abandoned a shopping cart, or engaged with the business’s social media pages. This makes remarketing campaigns an effective way to convert website visitors into customers, as well as to increase brand awareness and engagement.